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Negotiation Genius on Deal Preparation

Luke Lockwood

Lessons from Chapter 1 of Negotiation Genius: Claiming Value in Negotiation Authors Malhotra and Bazerman define value as anything that someone else wants or finds useful. Negotiation, they explain, is the process by which value is created. Many negotiators start with the question, “How do I get the best deal for my side?” But negotiation…

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